I've always wondered why this specific day of endearment has become such a consumerist-driven holiday. Western cultures (along with Japan) go head-over-heels to beat statistical records from the previous year of chocolates eaten, lilies wrapped, diamonds proposed, and love spread.
Now, is this truly a sign of love? Are these gifts truly taken with as much admiration as they would any other day of the year? Or is everybody caught in the hype that they have to outperform the simple, romantic gesticulations from the other 364 days?
I'm not a spiteful person, ridiculing all of the couples out there. Yes, although I am currently single, I just don't see how so many industries are obviously taking advantage of the population and people are buying into it.
Some see it as a day to reconcile the love that could have been lost, forgotten or tainted. Some see it as an excuse for the women to be pampered and treated with some sort of motivated passion for a whole day. Some see it as a reason to open their wallets. and Others just don't see the
it that everyone is caught up in.
In 270 AD, a priest, known as Valentio, was executed for defying the emperor by secretly marrying couples. Nearly 1600 years later, Americans started mass-producing valentines, or cute, bubbly, red-driven cards as we know it. In Norway and Denmark, although 'Valentinsdag' is celebrated to a lesser extent than the Americas, a simple dinner with an intimate companion is all that is required to celebrate this occasion. However, close by, Sweden celebrates this 'Alla hjÀrtans dag' (All Heart's Day), due to Western influence. It isn't even an official holiday, yet it's still a flower and cosmetic industry driven event. In Russia, Valentine's day is only kept alive by the youth. In Japan, it's the women who give chocolates and gifts to the men.
If you are to take solace from all of this, it's that Valentine spirit is even found in elementary schools. The good old days where we'd share cards and candy with each other. Claim our favourite people as 'my' Valentine. Spread love and joy amongst the sea of young children that have yet to learn the true meaning of love and everything it's worth. As weird as it sounds, I find this to be the only reasonable location for an event even worthy of being called St. Valentine's Day. There's more heart-filled productivity occurring in the classroom than in the bedroom. During recess than during sex. An 'i choo choo choo you' card than a credit card. An innocent spiritual connection than an infatuated obsession.
There is approximately 180 million Valentines exchanged in a year (not including classroom exchanges). Per capita, Americans ate 24.7 lbs of candy in 2004. About $2.5 billion worth of products were sold by Jewelery stores. Such crazy numbers.
However, if we're going to embrace this made up 45th day of the calendar year, I would hope that at least you're being consistent. Treat each other with the respect they deserve as the person they are, not the object this holiday has categorized them to be.